Perkswall Direct Offers
Perkswall Direct Offers allows publishers to target specific Offers from Perkswall to run directly as promotions on their website, in their app, or through email campaigns. Offers marked as Perkswall Enabled can be run as a Perkswall Direct Offer.
When users click/tap a Perkswall Direct Offer, they are navigated to a Perkswall with an overlay containing information about the Offer. Users can then choose to visit the Offer landing page via the call-to-action button or close the overlay and explore other offers that catch their interest.
To run a Perkswall Direct Offer, you'll need the following items associated with the Offer:
- Copy
- Creatives
- Perkswall Tracking Link
To obtain these details, log into the Publisher Dashboard and navigate to Offers from the side menu.
Then, locate the Offer you would like to run as a Perkswall Direct Offer.
Select the three-dot menu for the desired offer and then select Details to navigate to the Offer Details screen, where you can collect copy to run in campaigns.
Select the three-dot menu for the desired Offer and then select Creatives to navigate to the Offer Creatives screen where you can select creatives to accompany the copy for the campaign you wish to run.
Select the three-dot menu for the desired offer and then select Perkswall Tracking Link to copy the tracking link to your clipboard which should resemble the following format:
You can pass any extra payload information into a Perkswall Direct Offer tracking link. Learn how to pass payload information here. Payload information is passed back to a Postback URL if you configured one. Learn More about Postbacks
LoyaltyBoost Offers are a special kind of Perkswall Direct Offer that reward users for engaging with them. They work the same as Perkswall Direct Offers as described above with one very important difference: you must pass an user-identifying attribute in the payload so that when you receive a postback, the payload object includes this attribute (and any others) you supplied when trafficking the offer.
Any example of a direct Offerwall link that includes a user_id attribute and a corresponding value:
In the example above, the user_id parameter appended to the standard link contains a value identifying the user who will receive the reward.
Upon conversion, the postback URL will receive the user_id in the form of a GET "macro" as {user_id} and also exist in the POST data as well. More information about LoyaltyBoost Offers and postbacks can be found here.