Passing Payload Values
AdsPostX offers the ability to pass customer, order and/or any other information to the AdsPostX unit for various purposes including:
- supporting LoyaltyBoost offers (rewarding users for engaging with partners)
- personalizing the Offer (to help enhance the customer experience and generate higher engagement)
- enhanced reporting
- enhanced targeting
Depending on your AdsPostX implemention, the process will vary.
To pass payload values via the JS SDK, navigate to the following guide for more information.
To pass payload values into Direct Offer Links, simply append any attribute-value pair to the end of the URL.
Example of a Direct Offer Link that includes two payload attributes: user_id and order_id:
The same method to add payload values in Direct Offer Links can be used on click_url values returned in the Offer Catalog API response.
To pass payload values into Perkswall Direct Offer Links, simply append any attribute-value pair to the end of the URL.
Example of a Perkswall Direct Offer Link that includes two payload attributes: user_id and order_id: