Marketing Direct Offers via Push Notifications/E-mail

adspostx is now momentscience! momentscience! 🎉 we have rebranded adspostx to momentscience all the latest documentation and updates can now be found at momentscience documentation https //docs momentscience com/ introduction welcome to the marketing direct offers playbook! this guide will show you how to promote offers through push notifications and email campaigns, whether it's to the advertiser's site (direct offers) or a perkswall direct offer let's get started! playbook goal the goal is to send push notifications or email campaigns promoting a specific offer, either directly to the advertiser's site (direct offer) or to a perkswall direct offer direct offers direct offers allow publishers to select and promote specific advertisements directly on their platforms, including websites, apps, and email campaigns these offers, which are available within the publisher's account, seamlessly redirect users to the advertiser's website upon interaction direct offers are accessible through the publisher dashboard or the offer catalog api, and they can be promoted across various channels, including websites, apps, and email campaigns perkswall direct offers perkswall direct offers enable publishers to target specific offers from perkswall and promote them directly on their website, app, or through email campaigns these offers, marked as perkswall enabled, provide users with an overlay containing information about the offer when clicked or tapped users can then choose to visit the offer landing page via the call to action button or explore other offers within the perkswall key features loyaltyboost integration loyaltyboost offers is a specialized type of offer, incentivize user engagement by offering rewards publishers can integrate loyaltyboost offers by passing user identifying attributes in the payload, ensuring accurate reward attribution, and enhancing user motivation and interaction flexible deployment publishers enjoy the flexibility of deploying perkswall direct offers across various channels, including websites, apps, and email campaigns targeted promotion publishers can select specific offers from perkswall for precise audience targeting obtaining and implementing perkswall direct offers is seamless through the publisher dashboard publishers can effortlessly access offer copy, creatives, and tracking links, streamlining the integration process steps step 1 get the offer tracking link our initial step is to retrieve and copy the offer tracking link from the dashboard if you direct users to the advertiser's site, utilize direct tracking links if you're directing users to a perkswall featuring the offer, use perkswall tracking links step 2 (optional) add payload information to the link payload values in adspostx are crucial for customizing offers, supporting loyaltyboost offers, enhancing targeting, and customizing reporting they enable personalized user experiences, reward engagement, target ads effectively, and generate insightful reports if you want to pass information into the tracking link to serve as filters in reporting, you can update your tracking links with payloads for direct and perkswall direct offer links , you can append attribute value pairs to the end of the url these payload values contribute to a more personalized and targeted advertising experience for users examples here are links that include two payload attributes, user id and order id direct offer link example https //trk pubtailer com/sdk/offer click?o id=xxxx\&c id=xxx\&p id=xx\&user id=3a99022vv\&order id=402230000 perkswall direct offer link example https //get perkswall com/offerwall?accountid=f0f16460 f739 4ec0 b220 b31745a78b3b\&offer count=9\&auto show=true\&show logo=true\&show header=true\&show shadow=false\&show image=true?accountid=99e58babc94df55a\&o id=3923\&user id=3a99022vv\&order id=402230000 step 3 use the tracking link in push notification or email campaign once you have assembled the fully formed tracking link url, incorporate it into your push notification or email campaigns by including this link, you ensure that users are directed to the desired destination, whether it's a direct offer or a perkswall direct offer this integration maximizes the effectiveness of your campaigns and enables accurate tracking of user engagement and conversions recommendations consider implementing postbacks to receive real time notifications on conversions associated with your offers it provides valuable insights into user interactions and conversions, allowing you to optimize your campaigns effectively need some assistance? if you're running into any issues while going through the integration process, feel free to contact us at help\@adspostx com